![]() ![]() Experience in content writing and marketing will be a plus, too. A good idea would be to make a test task for your candidates. UX writing is diverse so check for a candidate's ability for writing bigger text pieces, as well as microcopy. Such a writer will craft their copy according to the company’s goals. Look for a person with a business background, someone who will understand your product, your company’s vision, and user needs. As we’ve mentioned, hiring just a literate candidate with little writing experience is not enough for the UX writer's job at all. It will simplify the screening process and also eliminate unsuitable candidates. Set up the right expectations about your future UX writer and compose the most precise UX writer job description. ![]() In order to hunt a good professional, it is paramount to define your business goals first. UX writer is an important part of the UX team Image source: UX Collective UX writers and UX designers work together mostly on the research and prototyping stage of product creation to deliver the best user experience in the end. Basically, UX writers take care of all the words within the product. They also set the tone of voice and content style for the product. UX writers deliver copy that will be incorporated in the product, as well as write editorial guidelines or product language guidelines. UX designers’ range of deliverables is broader, but it doesn’t include UX writing. They create user personas and journey maps, prototypes and wireframes, high-fidelity mock-ups, and usability reports. UX designers focus on problems that design aims to solve. Now UX writers work closely with UX designers. Before UX writers emerged as independent specialization, a great deal of their responsibilities were on the UX designers' table. You know who is also focused on the user experience? UX designers, that’s right. UX writing is a part of UX design Image source: In a nutshell, UX writers research, create and test content for apps, websites, and other digital products. But what do they actually do? What’s on the surface is microcopy, in other words, labeling. Okay, UX writers are important, we got that. This is where UX writers come on stage to make texts in the digital product more engaging, creative, and user-centered. A plain copy won’t surprise anyone today, as people got used to seeing creative and user-friendly copy everywhere. Businesses require new ways of standing out. And of course, we can not exclude growing competition in the digital product market. UX writers are the ones who give chatbots and similar tools a personality to make them more persuasive and fun to interact with. And in the situation where human-to-human interaction is reduced, the right words in scripts make a huge difference. Chatbots and voice user interface (VUI) are confidently taking over the client service. Also, businesses around the world tend to automate their processes. Precise and clear words are vital as never before, and here's where UX writers can help. It creates a need for clear guidance so users can easily understand how to work with certain products. Another reason is that digital products nowadays solve more complicated problems and become more complex themselves. UX roles become more specific, which makes UX teams more effective and productive. During the past decade technology and digital products evolved rapidly and so did product teams. There are many reasons for the fast-growing demand for UX writers. Google Trends shows that the interest in UX writers is growing over the past five years. Before that the duties of a UX writer were shared by designers, marketers, and content writers. The UX writer profession is new it was only shaped as an independent occupation several years ago. Why has the job of a UX writer become so popular in recent years? Facebook and Shopify have even changed the “UX Writer” title to “Content Designer” to show that this job includes much more than writing. They understand that UX copy is no less important than the design itself. ![]() World industry leaders, including Google, Facebook, and Shopify, all have UX writers in their teams. It helps users find what they’re looking for on a website or app. Great UX writing presents complex ideas simply. This includes writing crucial user experience content like tooltips, error messages, and notifications. According to the UX institute report, UX writing is a process focused on creating the copy and microcopy for the whole digital product. It can leave a pleasant aftertaste or ruin the user experience. Although often taken for granted, a good UX copy is more powerful than we think. UX copy is something that users consume intuitively without paying much attention to it. It doesn’t matter how beautiful and functional the design is if the UX copy is misleading, confusing, or just grammatically poor. UX writing advantages, challenges, components, and goals Image source: ![]()
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